BOOHOO Privacy Policy

Welcome to the platform operated by BOOHOO and its affiliates (collectively referred to as “BOOHOO,” “we,” “us,” or “our”) (the “Platform”). We value your privacy and are committed to collecting, using, disclosing, and protecting your personal data in a secure and lawful manner in compliance with applicable U.S. privacy laws and regulations.

This Privacy Policy is intended to help you understand how we process personal data so that you can make informed decisions before providing your information to us.

1. Definitions and Scope

1.1 User

“User” refers to any individual who registers an account and uses the Platform’s services, including buyers and sellers (collectively referred to as “you” or “your”).

1.2 Personal Data / Personal Information

“Personal Data” or “Personal Information” means any information that can identify an individual, including but not limited to name, contact details, identification number, and similar information, regardless of whether such information is true or accurate.

1.3 Scope of Application

This Privacy Policy applies to all users unless otherwise expressly stated. By using our services, you agree to this Privacy Policy and any future updates thereto.

2. When We Collect Personal Data

We may collect your personal data in the following circumstances:

1.     When you register an account or use our services;

2.     When you submit online or offline forms, applications, or other information;

3.     When you enter into agreements with us or provide related documentation;

4.     When you interact with us through telephone, email, social media, or other communication channels;

5.     When you use the Platform, applications, or websites, including information collected through cookies or similar technologies;

6.     When you link social media accounts or use social networking features;

7.     When you provide transaction information, feedback, complaints, or inquiries;

8.     When you participate in events, promotions, or contests;

9.     When you voluntarily provide information to us in any other manner.

Note: The above examples are illustrative and not exhaustive.

3. What Data We Collect

3.1 Personal Information

We may collect, including but not limited to:

1.     Name, email address, date of birth, telephone number, and gender;

2.     Billing address, shipping address, banking details, and payment information;

3.     Device information, including operating system, browser type, device identifiers, and IP address;

4.     Social networking information and user interactions;

5.     Images, audio recordings, and video files;

6.     Government-issued identification documents or other verification information;

7.     Communication records, preferences, and transaction history;

8.     Location data and service usage information.

3.2 User Obligations

You agree to provide accurate, complete, and up-to-date information and to promptly update any changes. We may request additional documentation to verify your information.

3.3 Social Network Information

If you log in through a social media account or use social networking features, you consent to our collection and use of information voluntarily provided through such accounts in accordance with this Privacy Policy.

3.4 Opting Out

You may notify our Data Protection Officer in writing to opt out of certain data collection activities. However, doing so may affect the availability or functionality of certain services, such as location-based services.

4. Additional Data Collection

4.1 Device and Access Information

We may collect information such as IP addresses, operating systems, browser types, pages visited, access times, cookies, and similar data for analytics and service improvement purposes.

4.2 Location Data

We may collect location information through GPS, Wi-Fi, or similar technologies to provide location-based services. You may disable location services through your device settings.

4.3 Browsing Information

We may collect information regarding browsing activities, advertising interactions, and software usage to enhance user experience and improve our services.

5. Cookies and Tracking Technologies

We and our third-party partners may use cookies and similar technologies to collect information, improve services, personalize recommendations, display advertisements, and perform statistical analysis.

You may disable cookies through your browser or device settings; however, doing so may affect certain Platform functionalities.

6. How We Use Your Information

We may collect, use, and process personal data for the following purposes:

1.     Reviewing, processing, and administering applications or transactions;

2.     Managing accounts, Platform services, and user relationships;

3.     Responding to transactions, service requests, and customer support inquiries;

4.     Enforcing our Terms of Service and complying with legal obligations;

5.     Identity verification, credit assessment, fraud prevention, and security purposes;

6.     Software updates, maintenance, and technical support;

7.     Marketing and promotional communications (which you may opt out of at any time);

8.     Research, analytics, statistical reporting, and product improvement;

9.     Supporting business transactions, mergers, acquisitions, or asset transfers;

10.   Complying with legal proceedings, court orders, or regulatory requirements;

11.   Any other purposes for which you have provided consent.

We may access, retain, or disclose personal data where required by law or where reasonably necessary to protect our rights, comply with legal obligations, or ensure the security of our services.

7. Data Protection and Retention

1.     We implement reasonable technical, administrative, and organizational safeguards to protect personal data. Personal data is stored on secure networks and is accessible only to authorized personnel.

2.     Personal data will be deleted, anonymized, or otherwise disposed of when it is no longer required, subject to applicable legal requirements.

3.     Even if you discontinue use of our services, we may retain certain information as required by law or as otherwise permitted under this Privacy Policy.

8. Disclosure of Personal Data

We may disclose personal data in the following circumstances:

1.     To our subsidiaries, affiliates, and business partners;

2.     To other users with whom you transact or interact;

3.     To third-party service providers, contractors, and advertising partners;

4.     To government agencies, regulators, or law enforcement authorities when required by law;

5.     In connection with mergers, acquisitions, restructuring, or asset transfers;

6.     In any other circumstances permitted by law or with your consent.

8.1 Seller Responsibilities

Sellers shall not use or disclose buyers’ personal data without authorization and must implement appropriate security measures to protect such information.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

If a parent or legal guardian provides personal information relating to a minor, such parent or guardian represents and warrants that they consent to our processing of such information and agree to this Privacy Policy on behalf of the minor.

10. Third-Party Services

1.     We may use analytics tools such as Google Analytics to collect information regarding Platform usage;

2.     Third-party applications may access certain information you provide;

3.     Third-party websites operate under their own privacy policies, and we are not responsible for their practices or content.

11. Cross-Border Data Transfers

Your personal data may be stored, processed, or transferred to countries or jurisdictions outside your country of residence. We will ensure that such transfers are conducted in compliance with applicable laws and regulations.

12. Access, Correction, and Withdrawal of Consent

12.1 Withdrawal of Consent

You may withdraw your consent to our collection, use, or disclosure of your personal data at any time. However, such withdrawal may affect your ability to use certain services.

12.2 Access and Correction

Registered users may access or update their personal data through their account settings. Non-registered users may submit a written request to access or correct their personal data.

12.3 Processing Fees

We may charge a reasonable administrative fee for processing requests to access personal data where permitted by applicable law.

13. Contact Information

If you have any questions, comments, concerns, or complaints regarding this Privacy Policy or our data practices, please contact our Data Protection Officer through the Platform or via email.

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